“ICON” (ancient Greek) – an image. During our work we create “images”. We oppose our imaginary creative ideas for interiors and architecture to “non-imaginary” ideas of those who haven’t brought up any taste or talent. In short, we delete “non-imaginary” things filling the space with aesthetics, harmony and sense.
Interesting creative projects are impossible in tensed and worrying atmosphere. Our work participants’ mutual respect to each other is a pledge of good results. Positive psychological climate is a principle of our work. We respect other opinions. We value work of our members. The time and powers are included in this work. We always try to go forward if it doesn’t contradict to fundamental issues. We keep our word. From another part we ask elementary thing that is respect to what we do.
Make it beautiful!
Make it beautiful!
The fullest and easiest task that we get before the beginning of work, is the phrase “Make it beautiful”! As a result, this short task has become the best idea and brilliant implementation. Minimum of words shows maximum of trust from our clients. We have not been “taught” how to do our work.
The level of our knowledge in design and architecture issues is undoubtedly higher than our clients have because interior design and architecture if our profession. But newness and exclusivity of every new project motivates us to study analogues relevant to the topic that gets its definition from the beginning of every new project. We start to work with every topic having acknowledged the details of smallest peculiarities corresponding to the task that the new topic offers. We always suggest to learn the peculiarities of one project task or another together with you. This method forms the shortest way to expected harmonic idea.
Edges of design
Edges of design
Working on public interiors projects, we often meet the needs to create “single image” where multiple style forms demand image unity. Restaurants, hotels, boutiques, besides the interior design, need high quality design of firm style elements creating and describing graphic design elements. Often project tasks connected with these objects design are on the edge of different design spheres. Due to our appropriate knowledge, skills and taste, we can professionally solve such questions.
Vision is already creativity. It is vision that people demand from us when they address us ordering interior design projects. United vision of the image is a very rare skill. Literally, vision is the ability to see space, form, color, proportions while a usual man can see nothing. This skill helps to find original use of usual space making it unrepeatable harmonious space that is created concretely for one task or another. We have brought up creative vision for years of work. Every new creative project helps us to broaden our horizons.
The philosophy of the golden ratio was first announced by the Pythagoreans. It was a kind of pearl of the Pythagorean doctrine about the number harmony of the world. All the ancient Greek culture developed under the laws of the golden ratio. The Greeks first established: well-built proportions of the human body are subject to its laws, which is especially well illustrated by the ancient statues (Apollo of the Belvedere, Venus of Milo). Phrygian tombs and ancient Parthenon, Theatre of Dionysus in Athens - all of them are filled with harmony of the golden ratio.
The concept of the golden ratio is closely related to the concept of “Harmony”. In ancient Greek philosophy Harmony was opposed to Chaos and meant organization of the Universe, the Cosmos. “From Plato’s point of view and in terms of the whole ancient cosmology - a great Russian philosopher Alexey Losev wrote, - the world is a certain proportional whole obeying the law of harmonious division - the Golden Ratio”.
Harmonious proportionality is one of the key rules which we use in our projects.
The only way to implement every interior design project is to control the project authors’ implementation. (You shouldn’t miss it with technical supervision). It doesn’t matter how detailed drafts and visualizations are made, supervision of all peculiarities of the idea implementation is very important. Design project is like a “detailed recipe of gourmet cuisine dish”. However it is impossible to achieve high results without immediate control on the course of works. Designer supervision from the ICON design studio means:
Regular visits to objects that are being implemented.
Communication with intermediates.
Making author’s sheets.
Making necessary changes and additions into the project.
Interaction with suppliers of materials, furniture and equipment.